A.D. In Ariz. A.W. (All Week)

While it isn't exactly the way Adrian Peterson wants to attend the Super Bowl -- as a spectator instead of a competitor -- it's likely to be a big week for Peterson as he gets a chance to meet up with corporate sponsors looking for a pitchman of the future.

Adrian Peterson is making his first rounds at the Super Bowl and you can expect to see him throughout the week.

Peterson, who is at the Super Bowl with his father doing promotional appearances, is going to have the chance to meet with many of the league's top corporate sponsors. He is being viewed by marketing executives as one of the most bankable young stars in the league and this week will serve as a chance for A.D. to get some positive exposure and get fans and sponsors alike a chance to see a different side of his personality that Vikings fans have already seen.

While this is viewed as a fun time for all, Peterson can view this as a business trip. There are millions of ad dollars at stake for NFL players looking to hook up endorsement deals. The Super Bowl and Pro Bowl were avenues for players like Peyton Manning to meet with corporate executives looking for players to serve as spokesmen for their companies. Don't be stunned to see Peterson lock down at least a couple of endorsement gigs before the week is out. He is already doing work for Visa and Qwest.

While Peterson's trip to the Super Bowl is hopefully coming as a player rather than as a celebrity in the coming years, it's a start to making A.D. a megastar – both on the field and off the field.

* Peterson acknowledged that he will be paying the way for 10 of his teammates to go the Pro Bowl with him and, with family invites, the list is going to swell to 25 duckets to Hawaii. Peterson will spend the week at the Super Bowl site and depart for Hawaii next Monday.
* Peterson said he has been rehabbing his knee since the end of the season and said the torn ligament he sustained is "fine" now.
* The temporary restraining order brought by a woman who claimed she was battered by Randy has been extended. The hearing to discuss a request to have a permanent restraining order put in place was set for Monday, but with Moss at the Super Bowl, the attorneys involved agreed to extend the current temporary restraining order.
* Coming into the 2007 season, four of the coaches viewed to be on the biggest hot seat were Brad Childress, Tom Coughlin, Jack Del Rio and Romeo Crennel. Coughlin made the Super Bowl, Del Rio made it to the playoffs and won a game and both Childress and Crennel were one win away from the playoffs. The Browns rewarded Crennel for his efforts with a two-year contract extension Monday.

Viking Update Top Stories