Dome could be more Vikings-themed soon

The Metrodome has long been a stadium that lacked character, but that could slowly change this fall. With the Twins and Gophers vacating the stadium, it will be taking on more of a Vikings feel.

Look for some minor changes coming to the Metrodome soon.

The exterior of the dome and many of the areas inside the stadium when it was built were painted with generic colors because the building had three tenants – the Twins, the Vikings and the Gophers football team. With the Gophers already gone to their new stadium and the Twins vacating the Metrodome in a little more than a month, the Vikings will be the only sports tenant bringing in revenue. So it stands to reason that the building will take on a larger Vikings feel to it.

Among the plans being discussed are to paint the red columns outside the dome purple and gold. While the team can't change the name from the Hubert H. Humphrey Metrodome (that's a Minnesota state law), they have been given permission to sell sponsorships to the different entrance gates, the naming rights for the field itself and, if they can find a taker, sell advertising on the dome's roof.

This is a must for the Vikings, who rank at the bottom of stadium revenue in the NFL. One of the reasons so many new stadiums have been built is because of the changes in revenue streams in the modern NFL economy, where luxury boxes and naming rights generate millions of dollars for the teams that have them. That was the primary reason both Lambeau Field and Soldier Field underwent renovations in the last decade and one of the reasons the Vikings desperately want out of the Metrodome, which wasn't built with those sort of high-end amenities.

Whether the Vikings can find any takers in this difficult economy is unknown, but with the increased interest in the team generated by the Brett Favre signing, it wouldn't be a shock to see more corporations trying to co-brand with the Vikings in the coming months.


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