The new YUM Sharp Shooter drop shot and finesse worm is available in two sizes, 4 ½- and 6-inches, and is available in 10 pro-selected, fish-catching color patterns. For more information go to www.yumbaits.com.
About YUM – YUM was established in 2002 in Fort Smith, Ark., to manufacture technologically advanced, scientifically proven and truly effective soft plastic lures. Part of PRADCO Outdoor Brands fishing division, which also includes legendary lure companies such as BOOYAH, Heddon, Rebel and others, YUM produces top-quality umbrella rigs and jigheads in addition to cutting-edge soft plastic baits. PRADCO Outdoor Brands is owned by EBSCO Industries, headquartered in Birmingham, Ala., a global corporation with divisions and subsidiaries in 23 countries. Founded in 1944 by the late Elton B. Stephens, EBSCO has grown and diversified into more than 40 businesses.