Ish Monroe to Feature Lowrance on FLW Tour

It’s no secret that on the pro tours, Ish Monroe is like James Brown was to show business; the hardest working man on tour. Monroe’s constant efforts at promotion, along with striving to be a dominating competitor on the water have earned him favor with the industry.

Along with his promotional responsibilities, Monroe will once again be fishing two tours in 2014.

The work starts today, and as he slides his Ranger Z520c / Yamaha 250 SHO into the waters of Lake Okeechobee today for the first day of competition for the 2014 FLW Tour opener, it will be emblazoned in the colors of Lowrance.

Monroe will be running two boats again this season, and Lowrance and their Insight Genesis mapping products have partnered with Monroe as his title sponsor for the 2014 FLW Tour.

Lowrance has been a large part of Monroe’s career successes, and he has always been known as one of the first anglers to utilize every technological advantage when it comes to research of the water; so it was a perfect fit to combine Lowrance and Insight Genesis as his FLW Tour branding.

“I wouldn’t have been as effective as an angler without Lowrance Electronics on my boats all these years,” said Monroe. “Being able to see the smallest changes in bottom depth or composition has been very improtant to me as a shallow water specialist, and my Lowrance HDS and HDS Touch Fishing Systems have always given me that ability.

He said it has helped him win on tour. “When I won the Bassmaster event on Lake Okeechobee in 2012, I found deeper water in the areas I was fishing,” he said. “My Lowrance Fishing Systems picked up the depth and I was able to see that they were abandoned tilapia beds that the bass were using; that was a huge part of my win.

“I am truly honored to be representing Lowrance with my jersey, boat and truck this year on the FLW Tour,” he said. “They (Lowrance) have been a major part of my career, they are true partners and I’m proud to be representing them in this way.”

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