“Long-time leaders in their respective industries, A.R.E. and B.A.S.S. are a great fit,” said Bruce Akin, CEO of B.A.S.S., which owns the Bassmaster Elite Series. “Both companies know and serve their markets very well. As B.A.S.S. kicks off its ninth Elite Series season this month, we are proud to combine that expertise for the benefit of our 500,000-plus B.A.S.S. members and fishing fans worldwide.”
Of chief concern for sportsmen who invest in fishing tackle are keeping equipment clean and dry, keeping it protected and having adequate storage space, and A.R.E. truck caps are designed to solve those challenges.
“We are very excited to become more involved in this year’s Bassmaster Classic and Elite events. Our sponsorship of the first-class fishing series is a great fit, because our products are ideal for fishermen and outdoor enthusiasts,” said Bryan Baker, director of marketing, A.R.E. “Our fiberglass truck caps and tonneau covers provide a safe, secure place to store fishing and boating gear, which complements enthusiasts’ lifestyles.”
At the Geico Bassmaster Classic in Birmingham, Ala., A.R.E. displayed its 2014 Fishing Team Tundra truck topped by an LSII Series tonneau cover. Pro Angler Justin Lucas also displayed an A.R.E. Z-Series truck cap on his 2014 Toyota Tundra. Throughout the year, the Bassmaster tournaments will be widely publicized through a number of media outlets, including B.A.S.S. Times, Bassmaster.com, ESPN2 and The Outdoor Channel, as well as Bassmaster’s social media outlets. In addition, several Pro Anglers will serve as A.R.E. brand ambassadors during the year.
About A.R.E. A.R.E. began manufacturing aluminum frame truck caps in 1969 and has become a leading manufacturer of fiberglass truck caps and hard tonneau covers. At its ISO-9001:2008-certified manufacturing facilities, A.R.E.’s more than 700 employees create the products that are sold through a network of more than 650 independent authorized dealers. For more information, contact A.R.E. at 400 Nave Rd. S.E., P.O. Box 1100, Massillon, OH 44648, email firstname.lastname@example.org, call 330-830-7800 or visit www.4are.com.