The effort is aimed at preventing anglers and boaters from accidentally introducing E15 gasoline, containing 15% ethanol, to their marine engines.
"Most boats are fueled up at gas stations, and many of those stations have not posted the required fuel use warning labels," says Dave Marlow, Brunswick Corp. Director of Product Integrity/Government Affairs Dave Marlow. "If E15 becomes the most common fuel at those pumps, we are concerned about how the consumer will make the right choice and not misfuel their vessel; thereby voiding their engine's warranty and potentially causing engine failure."
"Using gasoline with ethanol levels above 10% can harm your engine and fuel system components," adds Marty Bass, Mercury Marine Vice President, Global Category Management. "We will continue to fight against E15 in marine engines and know the OPEI and NMMA will do the same. We need to get this message in the hands of every boat owner before they fill-up.
"If they don't know, they could damage their engine. Most of these failures don't occur at the dock, but rather while you are on the water, which then becomes much more dangerous."
The Look Before You Pump campaign provides boat owner with information and statistics that show the damaging effects of a 15% ethanol blend on the life and performance of a marine engine.