Lew’s American Hero Series

There is so much more to Lew’s than just quality rods and reels.

A cool setting, potential for big fish, good company… Many things can contribute to a general good feeling on the water, and I had all of those going while casting for thick-bodied smallmouth bass out of Buffalo, New York with veteran Lake Erie guide Terry Jones and two industry friends, Brian Evans of Seaguar and Bob George of Buck Knives.

There was more, though.

The rod and reel I was using to catch those smallies was from the Lew’s American Hero Series, and I’m a huge fan of all that this relatively new series of rods and rod/reel combos represents. The American Hero series is part of a Lew’s stated promise “to never forget nor take for granted the service of our American veterans who have given unselfishly during their time of duty so that all who please can enjoy their favorite activities in the great outdoors in this free country.”

Backing that promise, Lew’s commits a portion of proceeds from every American Hero rod toward organizations that “benefit the mind, body and soul of these American Heroes so that they too can experience the same enjoyment outdoors.”

A major part of that support comes in the form of putting American Hero Series combos into the hands of veterans who have returned from duty.

Of course putting money from American Hero sales toward any program would only do so much good if the series didn’t sell well. Fortunately, sales have been outstanding, which I suspect is for a couple of reasons. Fist, I’m guessing that many Americans share in Lew’s appreciation of veterans and desire to play a part through a purchase. As importantly, these are really nice rod and reel combos and an exceptionally good value at less than $100.

This video paints a nice picture of what the American Hero Series program is all about.

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