Are you a fan of waxies? Minnows? Maggots? If so, you owe it to yourself to try them in in Berkley Gulp! or Gulp Alive! form. These baits will go further than live bait, which tends to freeze up or lose action as you fish. Gulp! baits are easy to recharge by putting them back in their container.
If you're a fan of plastics, these little baits disperse 400 times the scent of regular soft baits, so get some Berkley Gulp!, and go get 'em!