Back by popular demand: Mtn Dew in Lost Camo!

As you cheer for your favorite football or baseball team this weekend, but sure to have a Lost Camo can of Mountain Dew in your hand.

The next time you visit a national chain, grocery or convenience store, be sure to hunt down the Lost Camo-clad cans of Mountain Dew. According to our sources at Lost Camo, the supply of these killer cans ran out much sooner than what was forecasted last year, but this year’s supply was dramatically increased.

Now for the rest of the story (and it’s a good one): Lost Camo was developed by Mathews founder, Matt McPherson and his team. When McPherson created Lost Camo, his purpose wasn’t to make money. In fact, many people don’t know that Lost Camo donates 100 percent of its proceeds to various charities, most of which are missionaries. You read that right: Neither Matt McPherson nor Mathews keep any proceeds from Lost Camo. Every cent of the year-end profits is given away to help people less fortunate around the world.

Well done, Matt McPherson and the entire Mathews and Lost Camo team. Well done.

Bonus Video: Master The Quick Draw

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