Mossy Oak Unveils New Pattern!

Using dramatically larger limbs, leaves, bark, branches and other digitally enhanced natural elements, new Break-Up Country blurs outlines and fuses with any terrain ... at any distance, anywhere across the country.

Mossy Oak Break-Up Country combines digitally enhanced, life-sized natural elements with carefully selected color tones to blend in with shadowing elements that truly break up a hunter's outline like no other pattern. So, according to Mossy Oak, no matter where you hunt, becoming a part of your surroundings won’t be a problem anywhere across the country.

“We share your love of the outdoors, your passion for stewardship and your obsession with hunting,” said Toxey Haas, Founder and CEO. “Our connection to the land and the critters that live on it is what gives us our sense of place in this world. If you wake up every morning with a heart of gratitude and can’t wait to set foot on your land, listen to a turkey gobble, check a trail camera or climb a tree stand, then Break-Up Country is for you.”

Mossy Oak reports that extensive field testing has resulted in the development of this revolutionary pattern. The pattern was built featuring a variety of elements found throughout North America and designed with an equal focus on blending in and breaking up a hunter's outline.

In addition, all chosen elements woven into the pattern are true to nature’s size and provide ideal depth and shadowing, which makes Break-Up Country adaptable to geographical hunting situations nearly anywhere and all light periods throughout the day.

"At Mossy Oak, we make our living by bringing you the most effective camouflage patterns ever made,” said Ben Maki, Senior Vice President and Chief Marketing Officer. “We always focus on extensive in-field design and testing so that when we bring you a pattern with the Mossy Oak name on it, you can be assured it’s going to work."

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