Zeiss Partners With Lost Camo

Serious hunters/shooters know that Carl Zeiss Sports Optics is one of the world's leading manufacturers of premium sports optics. And at the recent industry-only Archery Trade Association (ATA) Show, they announced a partnership with Lost Camo, the exclusive pattern developed by Mathews Archery, Inc.

Two of my favorite brands in the outdoor industry, Zeiss and Mathews, have joined forces. For more than a decade I’ve shot Mathews bows, and nearly 100 percent of the time I’m toting my solo-cam I’m also carrying my favorite Zeiss binocular (8X30 Classic). But I think it might be time to upgrade my old-school bino to a new Zeiss model featuring Lost Camo.

"We are extremely excited to offer our premium entry line TERRA binoculars in the Lost Camo pattern to the Mathews retailers," said Mike Jensen, president of Carl Zeiss Sports Optics. "This is a first for ZEISS and the premium binocular category, and we couldn't have picked a better partner.”

Lost Camo was developed by Mathews founder, Matt McPherson, and team. It has a distinctive horizontal look that’s designed to get lost in the trees above . . . precisely where most deer hunters wait in ambush for whitetails. That said, Lost Camo has proven to be effective in all kinds of terrain, including Western draws, fence lines, rocky hillsides and the Texas brush. The colors in Lost Camo are found everywhere in the country, 12 months of the year.

Now for the rest of the story (and it’s a good one!) regarding Lost Camo When McPherson created Lost Camo, his purpose wasn’t to make money. In fact, many people don’t know that Lost Camo donates 100 percent of its proceeds to various charities, most of which are missionaries.

You read that right: Neither Matt McPherson nor Mathews keep any proceeds from Lost Camo. Every cent of the year-end profits is given away to help people less fortunate around the world.


Models available will include the TERRA ED 8X42 and 10X42.

8X42: With its compact and lightweight design, rugged construction, comfortable ergonomics and wide field-of-view, the 8X42 is the ideal companion for mobile hunters, birders and wildlife observers who demand topnotch optics for open-country observation. MSRP: $388

10X42: With the 10X42, Zeiss has added magnification without adding extra weight. For situations in the field that call for a closer look, such as estimating antler score or observing the fine details in nature, the 10X42 delivers bright, crisp images, even in low light. MSRP: $444