I’ve lost track of how many SHOT Shows I’ve attended in the past (nearly 20), but one practice that’s commonplace now that wasn’t during the good ol’ days (from what I remember) is being asked to sign a “Confidentiality and Non-Disclosure Agreement.” Or what we editors like to call a “product embargo.”
Simply stated, companies insist that we editors sign on the dotted line to ensure we don’t publish or discuss their trade secrets prior to a stipulated date. These secrets are almost always centered around a new product launch.
The image below is a smartphone pic of a Confidentiality and Non-Disclosure Agreement I received via email from Yamaha Motorsports. I signed the agreement and then emailed it back to them. Because I did so, I’ll be emailed specifics regarding Yamaha’s new products for 2015 prior to ever stepping foot on the SHOT Show floor.
Receiving this info early enables me to get a head-start on writing a web article about Yamaha’s new products, and it gives me a little bit of time to formulate questions about the products before meeting with Yamaha engineers.
My buddies (and hunt-crazy wife) occasionally ask me to spill the beans on what’s new from Company X or Business Y, but so far I’ve kept my word. Would the marketing team from Yamaha come after me with Navy warships if I slip up? Probably not. But keeping quiet is part of my job. I feel thankful to be working in this industry, and I’m not about to risk that by letting a secret slip.