Christmas was great, right? But really, the real Christmas is about to occur for hunters and shooters. It’s SHOT Show time!

SHOT stands for “shooting, hunting and outdoor trade.” It’s like a sports show on steroids. It’s like an NFL offensive tackle. It’s like a world-record whitetail buck. Do you get it? It’s HUGE!

More importantly than just being a sprawling consortium of company booths brimming with product, it’s the time of year when companies traditionally premiere new products—hence the Christmas reference.

This January product launch occurs for several primary reasons. First, it’s an early- season way to start hype about a new product. Second, the products are introduced to the folks who will eventually sell them to you, the sporting goods retailers. Finally, it gives companies a feeling of how much of a product to produce based on the enthusiasm they see at the show.

Unfortunately, you can’t get into this shooting and hunting extravaganza as the general public. If you’re media or are there to order for your sporting goods outlet, you’ll have freedom to enter. Designated military and law enforcement also receive admission because much of the show focuses on tactical. But as noted, you won’t be able to get in the door regardless of how much hunting passion permeates from your pores.

There will literally be hundreds, if not more, of new products. These are some perfect examples. Look for the GAMO Youth Action Air Guns, review the Remington V3 semiautomatic shotgun, consider the Ruger American Predator rifle or mentally stock up on Hornady’s Full Boar ammunition.

In addition to new products, many companies coordinate to get your favorite hunting personalities onsite to meet the crowds. You’ll see the likes of Lee and Tiffany, Jim Shockey, Michael Waddell, Tom Austin, and Nicole and Pat Reeve. Of course the staff at North American Hunter will also be on-hand to review new products, hunt for new technology and bring them straight to you right here.

Stay tuned. We’ll be reporting from the SHOT Show next week and, unlike the famous slogan, you don’t have to worry: What happens in Vegas will be seen right here.


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