More Women Take Up Hunting - 25% uptick in five years

New data reveal that more women are taking to the field to hunt.

MONTPELIER, VT - More women are taking up the largely male-dominated sport of hunting to stock their freezers with local foods; and as cultural influences, including movie heroines and marketers, make it more socially acceptable. 

According to data from the National Survey of Fishing, Hunting, and Wildlife-Associated Recreation, the number of female hunters rose from 1.2 million in 2006 to 1.5 million in 2011, a 25 percent increase. From 2001 to 2011, the percentage of hunters who were female rose from 9 percent to 11.

Films like "The Hunger Games" and "Brave", which feature female archers, have driven more women to the sport, researchers say. And marketers are helping to lure them in.

"The marketing folks have grabbed onto that: they've started using images of females hunting and shooting so more and more females are doing it," said Mark Damian Duda of Responsive Management, which does fish and wildlife surveys.  AP