Superfeet welcomes the Trophy Series to their product line this week with four new styles of insoles designed specifically for hunting. This is the first time that the leading active lifestyle insole maker has created a product for the hunt market. Superfeet is a household name in the ski, run, hike industries and holds 80% market share in the outdoor industry.
“I know firsthand how taxing long days in the field can be on both your body and feet,” says Eric Hayes, Superfeet V.P. of Marketing and Product. “Our Trophy Series has allowed us to satisfy the specific needs of hunters while entering a new marketplace.”
The new Trophy series is made up of four insoles, each designed with a different part of the hunting season in mind. From early season, when hunters are ticking off trail miles scouting their routes, to mid-season, when more time is spent huddled in tree stands, the series features technologies specifically for each of these end uses. For instance, ventilation holes in the forefoot dump heat while odor-fighting technologies ward off smell for multiple days of use.
All of the insoles feature Superfeet’s tried-and-true shape—developed using podiatric science and loved by customers since 1977.
The Trophy Series is available on Superfeet.com and will also be sold at retailers that carry hunt-specific footwear such as Gander Mountain, Dick’s Sporting Goods and Sportsman’s Warehouse.
Superfeet is the leader in innovative over-the-counter insoles for the active lifestyle and outdoor industries. Originally the sports medicine division of Northwest Podiatric Laboratory, Superfeet was established in 1977 to make the first, professional-grade, over-the-counter insoles. Since then, Superfeet has focused on training, education and exceptional customer care to sustain more than 80% of the specialty outdoor insole market. An ESOP company, Superfeet is 100% employee owned. For more information, visit: www.superfeet.com.