This week they’re telling people, “Go pluck yourself?”
Oh how clever.
The campaign aimed at getting people to shun down pillows and bedding features reality show “actress” Lucy Watson.
We didn’t know who she was either.
The campaign features Lucy in various states of undress on cruelty free bedding…
We didn’t know about that either.
Cooing, “Feather Bedding? Go pluck yourself.”
What do you think of this campaign?
Is it a good idea?
Or just fowl?
Take to the forums to comment!