A Look At Avedon & Colby

An Adventure Label from the Most Interesting Man in the World.

It takes a real adventurer to make a true adventurer’s shirt.

Burt Avedon (pictured above with Susan Colby) is a real adventurer.

And his history as such could fill volumes.

Avedon first bit a chunk out of life at age 12 when he learned to fly.  He joined Claire Chennault’s volunteer group in 1941 then served as a Navy fighter pilot in both World War II and Korea.  He followed this by becoming a test pilot and Top Gun instructor.  He’s also raced Formula 1 in Italy, served as a professional hunter and bush pilot in British East Africa, is a senior member of "The Explorer's Club," and earned a Navy-financed Harvard MBA.  In 1978, he purchased Willis & Geiger, the historic outfitter whose clients included Teddy Roosevelt, Ernest Hemingway, Charles Lindbergh, Amelia Earhart, and many others.   Shortly after, he began collaborating with Susan Colby and together they consulted and designed for such powerhouses as Beretta, The Orvis Company, Eddie Bauer, Kevin's, Woolrich, Duluth Trading, and King Ranch.  These experiences - and their experience – naturally fed into the duos’ latest endeavor, the new Avedon & Colby label.

Begun last year when Mr. Avedon turned 90 (When asked why start a new business at 90 Avedon replied, “Why not?”) the Avedon & Colby label promises clothing that, “delivers performance and function without sacrificing quality, comfort and style.” Their Signature Field Shirt is 100% cotton long-staple bush poplin, doesn’t shrink, requires almost no ironing, comes in Pewter and British Tan, and offers more features than we can list here.

The label’s British Army Officer Shorts are genuine replicas of the original Khaki (used original twice in same paragraph) Drill shorts designed for British officers serving in India at the end of the 19th century. 

Avedon & Colby British Army Officer’s Pants are a replica of the classic Officer’s Pant and based on an original pair from Avedon’s personal wardrobe.  As with the Signature Field Shirt, pants and shorts were designed with the philosophy of “function, not fashion” making them true wear for adventurers, hunters, and sportsmen alike.

Many clothing companies today can claim to have the history and knowledge to produce such a line, but only Avedon & Colby is backed by a man who makes the Dos Equis Most Interesting Man in the World seem downright boring.

Visit Avedon & Colby HERE!


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