I've been using Bison Coolers for a while now, and I finally got a chance to visit their warehouse and headquarters near Dallas, TX. Bisons are tough as nails, less expensive than the competitors and are made right here in the USA. A few of the big name brands you're familiar with are not.
The 25QT Bison will keep ice for longer than I've been able to test it, and it fits perfectly in the tankwell of a kayak. I mounted rod holders and Railblaza Starports on mine so I can trick it out for fishing. The SoftPaks are perfect for bring snacks and drinks on your next day trip, or for throwing your fish or birds in on your next harvest. Their new line of drinkware are made of high quality stainless steel and are much more affordable than some of the bigger name brands. The Bison Bottle is a perfect spill-proof vessel for your coffee or adult beverage.
To check out their full product offering, visit www.bisoncoolers.com.