Rapala and Marcum Enter Agreement
Rapala, famous fishing tackle manufacturer, and Versa Electronics, the owner of MarCum Technologies and Showdown brands, maker of fishing sonar and underwater viewing systems, have formed a strategic manufacturing and exclusive distribution partnership.
Under the agreement, the two well-known Minnesota-based companies, Rapala and Marcum, will combine forces in a shoulder to shoulder partnership. Marcum is a respected manufacturer of world class fishing electronics and is known for their innovation and high quality products. Rapala is the world leader in sales, marketing and distribution of leading fishing brands.
In the partnership, Marcum will maintain all responsibility for product development, production and customer service. Rapala will take over all sales, marketing and distribution, effective April 2, 2012.
“MarCum’s products are cutting edge and of outstanding quality, in a class of their own,” said Tom Mackin, president of Rapala USA. “We’re excited to provide anglers with top-of-the-line technology products for both open water and ice fishing. Together, we will become an unbeatable resource for our customers in the trade and for anglers around the world.”
“Rapala products and the Rapala brand are truly unmatched,” said Versa CEO, Kevin Johnsrud. “We are thrilled to combine efforts and provide anglers with a product offering that is unrivaled.”
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