its already solid ice fishing selection, Rapala® VMC Corporation (Rapala) announced the acquisition of the assets of Minnesota-based StrikeMaster Corporation, the
leading supplier of ice augers in the United States. In a symmetrical maneuver,
Rapala also acquired the Mora ICE brand – Europe’s
preeminent name in ice augers and cutting blades – from Mora of Sweden AB
have jumped into the winter business with both boots,” said Tom Mackin, president
of Rapala USA. “Now we have the ability to reach anglers during all seasons.
Our new ice-fishing lineup is quite extensive with tackle and accessories,
augers, electronics and more. These acquisitions are directly in line with our
core competencies and a perfect fit to the Rapala family of brands."
acquisitions of StrikeMaster and Mora ICE unite the brands that have, and
continue to, set the worldwide standards for premium ice augers and accessories,”
said Randy Havel, executive vice president of StrikeMaster Corporation. “We are
thrilled that StrikeMaster will be joining Rapala’s family of best-in-category