Rapala Acquires StrikeMaster and Mora Auger

Bolstering its already solid ice fishing selection, Rapala® VMC Corporation (Rapala) announced the acquisition of the assets of Minnesota-based StrikeMaster Corporation, the leading supplier of ice augers in the United States. In a symmetrical maneuver, Rapala also acquired the Mora ICE brand – Europe’s preeminent name in ice augers and cutting blades – from Mora ...












Bolstering

its already solid ice fishing selection, Rapala® VMC Corporation (Rapala) announced the acquisition of the assets of Minnesota-based StrikeMaster Corporation, the

leading supplier of ice augers in the United States. In a symmetrical maneuver,

Rapala also acquired the Mora ICE brand – Europe’s

preeminent name in ice augers and cutting blades
– from Mora of Sweden AB

(Mora, Sweden).



“We

have jumped into the winter business with both boots,” said Tom Mackin, president

of Rapala USA. “Now we have the ability to reach anglers during all seasons.

Our new ice-fishing lineup is quite extensive with tackle and accessories,

augers, electronics and more. These acquisitions are directly in line with our

core competencies and a perfect fit to the Rapala family of brands."



“Rapala’s

acquisitions of StrikeMaster and Mora ICE unite the brands that have, and

continue to, set the worldwide standards for premium ice augers and accessories,”

said Randy Havel, executive vice president of StrikeMaster Corporation. “We are

thrilled that StrikeMaster will be joining Rapala’s family of best-in-category

brands.” 


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