The Wild West Bass Trail, a new western-based Pro/Am and team tournament circuit, recently announced the addition of Lucas Oil as a sponsoring partner. The multiyear agreement further solidifies the sponsorship support the trail has at- tracted as the January 2016 launch nears.
“The partnership will not only provide anglers with the opportunity to learn about the bene- fits of using Lucas Oil products, it will also grow their brand as anglers test and witness per- formance gains firsthand,” said Matt Morgan one of the Wild West Bass Trails founders. “What impresses me most is that their products enhance engine performance in both marine and au- tomotive applications, without voiding any original manufacturer warranties. Additionally, they serve as great advocates in protecting and preserving sportsmen’s rights through their www.protecttheharvest.com campaign.”
Headquartered in Corona California, Lucas Oil offers high-performance oils, fuel treatments, lubricants, and boat and car care products.
“We are extremely pleased to sponsor the Wild West Bass Trail,” said Jamie Devney, Vice Pres- ident of Brand Development for Lucas Oil. “The partnership between the Wild West Bass Trail and Lucas Oil is a natural fit. Whether you are a dedicated tournament angler or a casual weekend angler, Lucas Oil products will undoubtedly enhance the performance of any boat, outboard, trailer, and tow vehicle on the market today.”
Devney also said his company intends to announce a tournament incentive program for those anglers that utilize Lucas Oil products while participating in Wild West Bass Trail events.
Television coverage for the Wild West Bass Trail will be available to national and regional au- diences through broadcasts on The Pursuit Channel, Fox Sports West, and Fox Sports Arizona. The unique, participant-focused show will share perspectives from participating tournament anglers as well as supporting sponsors and tournament crews.