General Tire annouced that they will sponsor Bassmaster Elite Series pros Skeet Reese and Edwin Evers for the 2016 fishing season. Reese has his boat wrapped with the General Tire logo on the bottom half of his design. Both Reese and Evers were excited to be representing General Tire this year on tour.
“I'm really excited to be working with such a respected company like General Tire,” stated Skeet Reese. “They’ll be a great asset to our sport and will help expose fishing to a whole new consumer.” “I look forward to sharing General Tire’s message with our loyal bass fishing fans,” said Reese.
"I couldn't be more excited to be with a company who is going to be so involved with fishing,” said Edwin Evers. “They have made a big commitment to support bass fishing and I am looking forward to our partnership together.” “I've been a customer of General Tire through the years and can confidently say that they make a great tire," revealed Evers.
To complement the pro angler support, General Tire will join B.A.S.S. as a media partner that will feature print ads in both Bassmaster magazine and B.A.S.S. Times in addition to television commercials on ESPN2 and ESPN Classic. The partnership will also allow General Tire to activate at four Bassmaster Elite Series events on the 2016 schedule.
“We applaud General Tire for selecting four of the top-performing professional anglers on the Bassmaster Elite Series to represent the brand,” said Bruce Akin, B.A.S.S. CEO. “And we’re thrilled that the company is reaching out to its potential customers through our Elite Series events, which recorded an average attendance of nearly 20,000 per tournament in 2015.”
To be sure General Tire is plugged into all corners of the pro bass fishing world, they will also join Fishing League Worldwide (FLW) as an ‘Official Sponsor.” As part of their package, General Tire will become the presenting sponsor of all Walmart FLW Tour event take-off ramps that will feature signage and an inflatable arch located near each boat ramp on the tour. The tire brand will also have a branded boat participating in each Walmart FLW Tour event, hospitality and activation opportunities along with television commercials within each broadcast.
“We’re excited to announce our partnership with General Tire and welcome them to the FLW family,” said FLW president of marketing, Trish Blake. “FLW’s members and fans are among the most loyal consumers available and General Tire will now have access to the hundreds of thousands of anglers that we reach each month.”
General Tire will also continue their role as the exclusive tire sponsor of Major League Fishing that they began in 2013. The tire brand will remain as the title sponsor of the General Tire Summit Cup, support the Summit Selects, offer a branded boat in each event and be featured in television commercials.
"General Tire has been a fantastic partner of MLF and as we have grown, General Tire immediately responded and has grown with us," stated Jim Wilburn general manager of Major League Fishing.