St. Croix Hires Simpkins

Popular fishing rod manufacturer taps outdoor industry veteran, Jesse Simpkins, as Director of Marketing.

Jesse Simpkins will be joining the St. Croix team, taking on the role of Director of Marketing. With over 20 years in the outdoors marketplace under his belt, Simpkins will be officially joining the company on February 29, 2016.

“A few years back I was asked to jot down the places I would most like to work if I were to start my career all over again. And, believe it or not, St. Croix was at the top of that list,” Simpkins said. “Not just because they are a family-owned business that treats everyone on staff like kin, but they are the top in rod crafting and their name is synonymous with quality and craftsmanship. 

“I look forward to getting to know the people inside the organization, from top to bottom. The company is an integral part of the community of Park Falls. I am really looking forward to being a valued member of the team that delivers these quality products and drive the brand.” 

“Jesse has a very successful track record and is highly respected in the fishing industry,” said Jeff Schluter, Vice President of Brand Management. “He’s a passionate angler who intimately understands the fishing community and business. We love Jesse’s skill set and personality along with and his experience and devotion to fishing. He will hit the ground running and communicate the St. Croix story. The company is growing. The creation of this position has been a long time coming and Jesse’s a great fit.”


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