For years, static signs posted at entry points and boat ramps have educated people on laws, rules and regulations. Rightfully so, to protect natural resources, but a new mobile app developed by Wildlife Forever and the Clean Drain Dry Initiative, works to change that using Augmented Reality (AR) technology to educate, inform and inspire conservation stewardship.
The Clean Drain Dry app uses unique campaign marketing materials and graphics to transport users to a video experience that informs and empowers positive actions to prevent invasive species. A pilot project, based in Minnesota with funding provided from the Outdoor Heritage Fund and administered by the Initiative Foundation, has created unique signage, empowered with AR that when scanned with the FREE app, takes the user through a brief survey and ultimately an educational video that reminds people to Clean Drain Dry to prevent invasive species.
“This new app will be a great tool to engage younger audiences and anyone with a phone in their hand,” said Pat Conzemius, Conservation Director for Wildlife Forever. “This beta launch is just the beginning for a new dimension in communications and has tremendous appeal for regional and national outreach and education.”
Don Hickman, Vice President for Community and Workforce Development for the Initiative Foundation said, “Our goal is to press the envelope with new strategies that help prevent the spread of invasive species. The Clean Drain Dry app has great promise and I hope to see it take off.”
New signs will be posted at public boat ramps and entry points throughout northern Minnesota. Four styles will target different user groups all reiterating the common theme and campaign focus of the Clean Drain Dry Initiative. Wildlife Forever would like to thank the U.S. Forest Service and numerous partners for their forward-thinking support and continued investment in outreach and education.