Gander Mountain involving fans and customers in rebranding process in a big way

Gander Mountain, Gander Outdoors Offering $100,000 for New Logo

Gander Outdoors CEO Marcus Lemonis is offering bounty for new logo in rebranding and reopening effort of outdoor retailer.

Gander Mountain CEO Marcus Lemonis has announced that they are rebranding as Gander Outdoors and they want customers and fans of the company to help design their new logo. In fact he’s offering a $100,000 reward for the winning logo. He will give the top 100 designers $1,000 gift cards, and he will fly the 10 finalist to Chicago for a celebration and to announce the winner. 

You can read the full rules to enter here.

You can read Lemonis’ note to customers here and follow the status of the Gander Outdoors rebranding and reopening on his twitter account.

Logos should be submitted to newlogo@ganderoutdoors.com and tweeted directly to @marcuslemonis


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