The Baysox, who are the Double-A affiliate of the Baltimore Orioles and are located in Bowie, Maryland currently play in Prince George’s Stadium. The stadium opened in 1993 and holds a capacity of 10,000.
Selling the naming rights to a stadium is one of the best ways for a team to make money and for a company to promote themselves. Brian Shallcross told Capital Gazette, “team officials are looking to sign a 10-year deal with a corporate partner for naming rights to the stadium.”
The Baysox play in the Eastern League and won their first Eastern League title in 2015. Prince George’s Stadium has been renovated many times since its establishment with LED video board installations as well as other necessary maintenance.
Ken Young, Bowie Baysox President said in a statement, "We believe this is a great opportunity to form a partnership that will encourage economic growth and community development in the region. This investment partnership will be crucial to our future here in central Maryland. Our hope is to join with another established brand with an area presence to help achieve mutually beneficial goals."
The naming rights deal is a key part of marketing from a public relations viewpoint and can help the team as well as the sponsoring company expand to new customers.
The Baysox were ninth in last year’s average attendance across the Eastern League, drawing an average of just 3,528. The team’s attendance numbers will help determine how much the team will make on its naming rights deal.
The Baysox plan to use the money from the deal to help with future stadium improvements according to the Capital Gazette.